Shannon Soper is a strategic marketing leader recognized for developing purpose-driven campaigns that create measurable impact across diverse audiences. As the founder and leader of The Bail Project’s Creative and Marketing Department, Shannon established a team that redefined the nonprofit’s approach to social marketing. She has led key initiatives, including national influencer campaigns, dynamic content strategies, and web redesigns, all aimed at enhancing the organization’s visibility and advancing its mission of pretrial justice reform.

Shannon’s expertise lies in crafting compelling narratives that resonate with audiences through digital content, social marketing, and multimedia campaigns. Her deep understanding of audience psychology, combined with her strategic approach, ensures that every initiative effectively connects with stakeholders and drives long-term results. By blending creativity with purpose, she has consistently mobilized support for mission-driven goals.

Prior to her role at The Bail Project, Shannon played a pivotal role at Dignity and Power Now, where her collaborative leadership influenced public perception and helped drive key policy reforms. Throughout her career, she has demonstrated an ability to lead complex projects, navigate challenges, and deliver impactful outcomes.

Always seeking new perspectives, Shannon brings a forward-thinking mindset to every project, ensuring that her work not only meets the moment but anticipates future needs. Her diverse interests and expansive view of the world position her to thrive in environments that demand innovation, adaptability, and a global outlook.