Shannon Soper is a creative strategist and nonprofit leader shaped by service, integrity, and ideas that move people. The middle daughter of two Army veterans, she grew up with a strong sense of purpose and a belief in something greater than herself – a foundation that’s guided her through a career spent building campaigns that change minds and policies.

She began her career leading national college and social impact campaigns with PETA, where she brought advocacy to hundreds of campuses and music festivals across the country and took part in an animal-cruelty investigation that led to one of the largest rescues in U.S. history. It showed her she could bring order and empathy to situations many people would turn away from.

From there, she became the first Communications Director at Dignity and Power Now, where she helped shape campaigns that halted jail construction in Los Angeles and advanced community-based alternatives. In 2016, she founded Studio Vism, a creative studio supported by the City of Los Angeles that produced storytelling and video campaigns for groups like Black Lives Matter, the ACLU, and MomsRising. Shannon later joined The Bail Project where she became the founding Director of Creative and Marketing, leading brand, media, and storytelling strategies that shifted the national conversation around bail reform and pretrial justice.

Her work has appeared on NPR, in the Los Angeles Times, USA Today, and other major outlets, and her campaigns have earned national recognition for their creativity and impact – contributing to both legislative wins and public-awareness shifts across the country.

Outside of work, Shannon has trekked to Everest Base Camp, crossed the Drake Passage to Antarctica, and hiked with mountain gorillas in Bwindi Impenetrable Forest. She’s drawn to experiences that push limits and deepen perspective, and she brings that same curiosity to the way she leads.

Shannon is always ready for the next challenge that demands both courage and creativity to move the world forward.